AI & Design Blog
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Page 2 of 3 — AI
AI isn't threatening to take design jobs — it's threatening to hollow them out. As the push for production-ready deliverables grows and AI replaces the small human interactions that build great teams, designers need to protect what actually makes their work valuable.
Claude AI can now drive Blender directly — not generating images, but operating the actual software. For designers, this changes the conversation about AI and creative skill entirely.
AI still can't design well — but it's already changing what designers are expected to deliver. The real shift isn't replacement. It's redefinition.
AI agents are making more decisions autonomously — but showing users everything is just as bad as showing nothing. The real design challenge is knowing exactly when to surface the AI's reasoning and when to stay quiet.
Static brand guidelines were built for a world of business cards and billboards. As AI enables generative, modular brand systems at scale, designers need to rethink identity as a set of rules — not a collection of fixed assets.
AI-generated creative work keeps falling flat — not because the tools are bad, but because we're skipping the strategic thinking. The real skill now is the brief, not the button.
Agentic AI doesn't wait for permission — it acts. Designers now face a new challenge: figuring out exactly when the machine should explain itself, and when it should stay quiet.
AI is getting brilliant at optimising for what the brain finds beautiful. But when everything looks polished, your strange career path might be your greatest creative asset.
Adobe's custom Firefly models promise to capture the 'soul' of your work. But what they're really learning is pattern, not purpose — and the difference matters more than ever as AI systems grow more complex.
From Autodesk embedding AI into Maya to Figma variables that bake in accessibility testing, today's design news points to one trend: the most useful AI tools are the ones that disappear into your existing workflow.