AI & Design Blog
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AI & Design Blog
Page 2 of 2 — Craft
Your Brand Book Is a Museum Piece. AI Is Writing the Next One.
Static brand guidelines were built for a world of business cards and billboards. As AI enables generative, modular brand systems at scale, designers need to rethink identity as a set of rules — not a collection of fixed assets.
AI Can't Do the Thinking For You
AI-generated creative work keeps falling flat — not because the tools are bad, but because we're skipping the strategic thinking. The real skill now is the brief, not the button.
AI Video Is About to Stop Looking Drunk
AI-generated video has a jitter problem that keeps it out of real workflows. Adobe's new MotionStream research might finally fix it — and shift AI video from party trick to production tool.
Same AI, Very Different Trust Problems
A horror novel gets pulled for being 78% AI-generated while Adobe ships a genuinely useful AI tool for Illustrator. Same technology, completely different trust dynamics — and a lesson every designer needs to hear.
The Hardest Design Problem Is How It Feels
Three stories this week — emotional pacing from anime, a Japanese rebrand built on stillness, and a decade-long reckoning with persuasive design — all point to the same truth: the emotional layer of design is where the real value lives.
Light, Letterforms, and the Cost of Faking It
AI is learning light physics, a new font engineers randomness to feel human, and two major brands are paying the price for inauthenticity. The hardest design problem right now isn't production speed — it's realness.
Bold Choices Can't Be Averaged Into Existence
AI optimizes for the average. Committees optimize for consensus. Today's stories — from a wonderfully weird Snickers typeface to a sports logo nobody can place — show why creative conviction is the skill that matters most right now.
Your Process Got Compressed. Your Thinking Shouldn't.
AI isn't killing the design process — it's compressing it. But compression only works if you've built the depth to compress. Today's stories explore what separates faster thinking from no thinking at all.