AI & Design Blog
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AI & Design Blog
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Your AI Agent Needs to Know When to Shut Up
AI agents are making more decisions autonomously — but showing users everything is just as bad as showing nothing. The real design challenge is knowing exactly when to surface the AI's reasoning and when to stay quiet.
Adobe Wants One AI to Rule Your Entire Creative Workflow
Adobe's new Firefly AI Assistant wants to be the single brain across your entire creative workflow. That's convenient — but it also changes who's really driving the design process.
Your Brand Book Is a Museum Piece. AI Is Writing the Next One.
Static brand guidelines were built for a world of business cards and billboards. As AI enables generative, modular brand systems at scale, designers need to rethink identity as a set of rules — not a collection of fixed assets.
AI Can't Do the Thinking For You
AI-generated creative work keeps falling flat — not because the tools are bad, but because we're skipping the strategic thinking. The real skill now is the brief, not the button.
AI Video Is About to Stop Looking Drunk
AI-generated video has a jitter problem that keeps it out of real workflows. Adobe's new MotionStream research might finally fix it — and shift AI video from party trick to production tool.
The AI Didn't Ask Permission. That's a Design Problem.
Agentic AI doesn't wait for permission — it acts. Designers now face a new challenge: figuring out exactly when the machine should explain itself, and when it should stay quiet.
Your Brain Knows What's Beautiful. So Does AI. Now What?
AI is getting brilliant at optimising for what the brain finds beautiful. But when everything looks polished, your strange career path might be your greatest creative asset.
We'll Shame a Restaurant Owner But Won't Test Font Scaling
The design community piled onto a restaurant owner over an AI logo this week. Meanwhile, most of us still aren't testing font scaling in our own work. Which one actually hurts users?
Adobe Says AI Can Capture Your Soul. I Have Questions.
Adobe's custom Firefly models promise to capture the 'soul' of your work. But what they're really learning is pattern, not purpose — and the difference matters more than ever as AI systems grow more complex.
Same AI, Very Different Trust Problems
A horror novel gets pulled for being 78% AI-generated while Adobe ships a genuinely useful AI tool for Illustrator. Same technology, completely different trust dynamics — and a lesson every designer needs to hear.